Vodka… Huah!… What Is It Good For?

What is the point of vodka? Someone needs to explain it to me. Because I can see no discernible purpose for a drink that tastes of… nothing.

Vodka fans, you can keep all your “subtle hints of” bullshit. You know, deep in your souls, that if you drink vodka on the rocks, you’re only really tasting any taint on the ice from your freezer. That’s why you put a twist in it. To make it taste of something.

That’s why people make flavoured vodkas, which are abominable and pointless in themselves.

I do not understand why you’d go to all the trouble of distilling wheat, barley, rye, winter wheat, apples, potatoes… milk, for God’s sake… and then strip the flavour out of all of them.

Which is why I feel this burning need to borrow from Edwin Starr to ask, what is it good for?

Getting drunk.

A vodka and orange is just an excuse to get drunk while drinking orange juice. A Bloody Mary is an excuse to get a little sozzled at brunch.

Not that there’s anything necessarily wrong with that. What bothers me about vodka is that its an entire section of the market that is all about positioning and very little else.

What, exactly, is the difference between your ordinary Russian Standard and your fanciest bottle of Belvedere? Answer: positioning, and fuck all.

Posh vodka is a scam. And that’s all there is to it. I’d go so far as to say, if you’re in the market for a bottle of vodka, buy anything you like.

Except Smirnoff.

We’ll talk about why next week.

 

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