What Fresh Hell Is This?

It has come to my attention that someone has created this: the peanut butter and jam old fashioned. And when I say “someone”, I mean the R&D people at a company called Aske Stephenson.

According to their own blurb, “It all starts with bourbon. Good bourbon.”

So far, I’m with them. A great many fine drinks start with good bourbon. But they go on…

They go on to flavour it with peanut butter using a rotary evaporator, before adding salt and raspberry syrup made with their “own fare (sic) hands”.

Since I am a fair-minded sort of chap, or at least I try to be, I am willing to overlook the typo. But, Aske Stephenson, what the actual fuck are you doing?

This isn’t innovation, this is fucking vandalism!

I have no problem with the flavouring of bourbon. I have been known to infuse it with bacon from time to time, among other things.

My problem here is that this infantilises not just the old fashioned but drinking in general. The old fashioned is for grown-ups, not nappy-wearing knicker wetters. It is a serious drink. Where the drinker of the negroni is signifying flair, or trying to, the orderer of the old fashioned is signifying their reliability. S/he will have a wry sense of humour (pun intended), an easy smile, and will be someone you want on your side when the shit comes down. Which is why it is ironic that Don Draper drank them in Mad Men.

This abominable concoction, with is raspberry scented wax upon its cork, signifies a drinker who is not ready for the real world. In short, someone who should not be drinking at all.

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